Beverage branding & packaging design · San Francisco
Branding & packaging for beverage brands headed to retail, or already there
Packaging that's easy to understand at a glance and consistent across every SKU.
Case study
Healtea was a product people liked, but one they couldn't quite understand.
A clean-label sparkling herbal tea sold in Walmart Canada. We made the wordmark the hero, put “Sparkling Herbal Tea” up front, and built a four-flavor system that still feels like Healtea.
See case study“When I came to Justin and Cool Kids, my biggest concern was that shoppers didn't immediately understand what Healtea was. He took that challenge head-on and delivered a packaging system that not only looks bold and beautiful on shelf, but communicates our product clearly and confidently.”
Francesco Mancuso, CEO, Healtea
Who we help
Different stages. Same problem: packaging that hasn't caught up to retail.
Already in stores
Your packaging looks great, but shoppers aren't getting it fast enough. We find what's getting lost and fix it, without starting over.
The Shelf RefreshGetting ready for retail
What works online can disappear on a busy shelf. We build your identity and packaging together, so you show up ready.
The Retail LaunchRecent work
More from the studio
It's not a decoration problem. It's a shelf problem.
We design for the moment that matters: three feet away, next to ten competitors, in front of someone who wasn't looking for you.
How we workReady when you are
Let's talk about your brand.
Thirty minutes to talk through where your brand is and whether we're a good fit.
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