THE CHALLENGE
Hard seltzer was taking off, and a lot of the category looked the same: white cans, a fruit name and an ABV. Hive needed to stand apart from the big players without losing the light, clean cues people expect from a seltzer.
THE OUTCOME
A bright, playful identity built around the hive: a bold honeycomb mark, flavor-led color, and a line with a wink, “It'll give you a buzzzz.” A can you'd notice in a cooler full of white ones.
