THE Retail-Ready Packaging TEARDOWN (AUDIT)

Your packaging got you on shelf. Here's why it might not be keeping you there.

A focused packaging audit for beverage brands already in retail — delivered as a 3-page scored PDF and a 12-minute Loom walkthrough, so your next move is obvious.

This is for you if you’re a beverage in retail and:

Your velocity is softer than expected and you're not sure why
A buyer has asked questions you couldn't fully answer
You've heard "not retail-ready" with zero specifics on what to fix
You're getting feedback that's vague, conflicting, or not actionable
You suspect your packaging is the problem - but you can't see it from the inside

What you'll receive

3-page scored PDF – our packaging scored across an 8-point retail-readiness framework — readability, hierarchy, differentiation, trust signals, and more. Every score comes with a note on what's helping and what's hurting.

Loom walkthrough (8–12 minutes) – A recorded walkthrough that explains the
“why” behind the scores and shows you exactly what to change.

Top 3 fixes (ranked) – A prioritized action plan—what to do first, what to do next,
and what can wait.

Zero-pressure format – Use it to guide internal updates, hand off to a designer,
or use it as the starting point for a larger refresh.

Here's how it works

This audit is designed to be simple, fast, and actually useful. No long back-and-forth, no unnecessary calls—just a focused process that gets you clarity and direction, fast.

01
Step
Book your audit

Lock in your spot by submitting payment through our secure checkout - here.

02
Step
Tell us about your brand

Fill out a short intake form: your beverage category, price point, retail channel, current placement, and goal. Upload your packaging.

03
Step
We review your packaging

We assess your front-of-pack using the 8-point retail-readiness framework and identify what's communicating — and what's costing you the sale.

04
Step
Receive your teardown

Within 3 business days, your scored PDF, Loom walkthrough, and ranked fix list land in your inbox.

Easy peasy. That’s all it takes to get real clarity on your packaging. Low lift for you, high impact for your brand!

What we score
(the 8-point framework)

We score your packaging across the things that most often decide the purchase:

  1. 6-ft readability — Does your brand name read from across the aisle?
  2. Hierarchy & scan path — Where does the eye go first, and is that the right place?
  3. Product cues & appetite appeal — Does it communicate what it is and make you want it?
  4. Differentiation — Does it stand out in your competitive set, or blend in?
  1. Trust signals — Do the claims and credentials hold up under scrutiny?
  2. Info architecture — Is the front panel organized or cluttered?
  3. Brand fit — Does the design match the price point and positioning?
  4. Buy-ability — Does it give a stranger a clear reason to choose it right now?

Frequently Asked Questions

What is a Retail-Ready Packaging Teardown?
Faq Plus
What do I receive?
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How long does it take?
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Is this only for retail brands?
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Does this include a redesign?
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Can I talk through the findings live?
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What does the 8-point framework score?
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Find out what your packaging is actually saying on shelf.

Soft velocity. Buyer pressure. A nagging feeling that something isn't landing the way it should.

A $99 audit is the cheapest way to find out if your packaging is the problem — and exactly what to do about it, before your next buyer conversation.

$99

  • 3-page scored PDF across the 8-point framework
  • Annotated front panel image
  • Top 3 fixes, ranked by impact
  • 12-minute Loom walkthrough